WORK IN PROGRESS

Work

I work in teams building complex products, and individuals or small practices who want a website that feels personal, clear, and trustworthy. Whether it’s a large-scale application or a simple website, I bring the same hands-on, collaborative approach: taking time to understand your goals, your users, and the story you want to tell.

With a solid foundation in modern web technologies, I specialise in creating products that are useful, accessible, and designed with real people in mind. At the intersection of technology, design, and data, I help teams connect different perspectives to balance quality, speed, and purpose.

I’m happiest in teams where knowledge sharing, refining processes, and collaborative problem-solving are the norm, whether with clients or team members.

I’m often brought in to:

  • Connect product, design, and engineering perspectives
  • Bring clarity into the why of what we are trying to achieve
  • Ask the uncomfortable but necessary questions
  • Improve usability, accessibility, and adoption
  • Raise frontend quality and standards
  • Support teams through growth, refactors, and redesigns

If you’re looking for a thoughtful, personal approach to your website or product, let’s talk

A selection of projects that show how I work across small businesses and large-scale products.

How I help teams

  • Frontend architecture & quality Designing scalable, accessible frontend systems using modern frameworks and design systems.

  • Product & UX improvement Turning user research and data into concrete UX and performance gains.

  • Team collaboration & leadership Improving workflows, mentoring developers, and aligning stakeholders around shared goals.

  • Bridging design and engineering Translating design intent into robust, maintainable implementations.

2026

Fysiobodybalance

Brand-led website for a solo physiotherapy practice

Fysiobodybalance is a physiotherapy practice that needed a clear, calm, and trustworthy online presence that reflects the personal nature of the practice and makes it easy for new patients to understand services and get in touch.

Role
Brand & Frontend Lead
Project type
Marketing website

Outcome

  • A clear and trustworthy website aligned with the practice’s identity
  • Improved clarity for visitors and a straightforward contact flow
  • A fast, accessible site that works well across devices

Highlights

  • Worked closely with the client to define tone, values, and visual direction
  • Helped shape the brand by translating personal values into design decisions
  • Structured content around real patient questions and needs

Context

  • Healthcare
  • Small Business

Focus

  • Brand Direction
  • Content Strategy
  • Frontend Build

Tools

  • CMS Setup

2025

Health Insurance Advice Module

Advice flow for choosing the right insurance

A health insurance advice module built to help users choose the most suitable insurance, developed as part of a cross-functional product team.

Role
Senior Frontend Developer
Project type
Product module

Outcome

  • A more robust and maintainable advice module
  • Improved frontend quality and consistency
  • Better collaboration and clearer responsibilities within the team

Highlights

  • Built and maintained the frontend of the advice module across platforms
  • Improved frontend structure, consistency, and maintainability
  • Supported the team through refactors and iterative improvements

Context

  • Health Insurance

Focus

  • Frontend Architecture
  • Team Collaboration
  • Leadership

2023–2024

Data-driven UX Improvements

Improving key journeys with data-led UX work

A health insurance application with multiple user touchpoints, including mobile apps and a customer portal, used daily by a large and diverse audience.

Role
Senior Frontend Developer
Project type
Product improvement initiative

Outcome

  • Clearer and more intuitive user flows
  • Improved user satisfaction and engagement
  • Better decision-making within the team, grounded in user data

Highlights

  • Analysed user behaviour and funnel data to identify critical pain points
  • Collaborated closely with designers to improve key user journeys
  • Implemented frontend changes focused on clarity, accessibility, and performance

Context

  • Customer Portal

Focus

  • User Experience
  • Data-informed Design
  • Frontend Development
  • Accessibility

2023-2025

Accessibility Awareness Lab

Hands-on accessibility enablement program

Many teams unintentionally ship accessibility barriers because they lack hands-on understanding of assistive technologies and the variety of disability contexts. Accessibility also isn’t only a developer responsibility — it requires shared ownership across roles.

Role
Accessibility Lead
Project type
Internal enablement program

Outcome

  • Launched an Accessibility Awareness Lab used for education and internal enablement
  • Raised awareness and accessibility capability across teams and disciplines
  • Supported improvements in accessibility across multiple projects by creating shared baseline practices

Highlights

  • Led an accessibility special interest group and facilitated recurring cross-discipline discussions
  • Designed and built an Accessibility Awareness Lab where people can explore assistive technologies and simulation tools
  • Organised workshops to educate teams and spark practical conversations early in delivery

Context

  • Internal Teams

Focus

  • Accessibility
  • Facilitation
  • Mentorship
  • Inclusive Design
  • Team Enablement

2023

Valve Sizing Tool

Decision-support tool for valve selection

An interactive valve sizing tool to help users select the correct valve based on parameters and conditions — combining technical accuracy with a user-friendly experience.

Role
Frontend Developer
Project type
Interactive web app

Outcome

  • Delivered a React-based tool combining complex logic with an approachable UI
  • Improved user confidence and efficiency when selecting the correct valve size
  • Strengthened collaboration between engineering and product/design perspectives

Highlights

  • Partnered closely with engineers to translate formulas and requirements into a frontend model
  • Designed an interaction flow that keeps complex input understandable and guided
  • Built a React application with state management suited to complex decision flows

Context

  • Industrial Engineering

Focus

  • Frontend Architecture
  • Data Visualisation
  • Cross-discipline Collaboration

Tools

  • React