WORK IN PROGRESS

Work

I work in teams building complex products, and individuals or small practices who want a website that feels personal, clear, and trustworthy. Whether it’s a large-scale application or a simple website, I bring the same hands-on, collaborative approach: taking time to understand your goals, your users, and the story you want to tell.

With a solid foundation in modern web technologies, I specialise in creating products that are useful, accessible, and designed with real people in mind. At the intersection of technology, design, and data, I help teams connect different perspectives to balance quality, speed, and purpose.

I’m happiest in teams where knowledge sharing, refining processes, and collaborative problem-solving are the norm, whether with clients or team members.

I’m often brought in to:

  • Connect product, design, and engineering perspectives
  • Bring clarity into the why of what we are trying to achieve
  • Ask the uncomfortable but necessary questions
  • Improve usability, accessibility, and adoption
  • Raise frontend quality and standards
  • Support teams through growth, refactors, and redesigns

If you’re looking for a thoughtful, personal approach to your website or product, let’s talk

A selection of projects that show how I work across small businesses and large-scale products.

How I help teams

  • Frontend architecture & quality Designing scalable, accessible frontend systems using modern frameworks and design systems.

  • Product & UX improvement Turning user research and data into concrete UX and performance gains.

  • Team collaboration & leadership Improving workflows, mentoring developers, and aligning stakeholders around shared goals.

  • Bridging design and engineering Translating design intent into robust, maintainable implementations.

2026

Fysiobodybalance

Brand-led website for a solo physiotherapy practice

Fysiobodybalance is a physiotherapy practice that needed a clear, calm, and trustworthy online presence that reflects the personal nature of the practice and makes it easy for new patients to understand services and get in touch.

Role
Brand & Frontend Lead
Project type
Marketing website

Outcome

  • A clear and trustworthy website aligned with the practice’s identity
  • Improved clarity for visitors and a straightforward contact flow
  • A fast, accessible site that works well across devices

Highlights

  • Worked closely with the client to define tone, values, and visual direction
  • Helped shape the brand by translating personal values into design decisions
  • Structured content around real patient questions and needs

Context

  • Healthcare
  • Small Business

Focus

  • Brand Direction
  • Content Strategy
  • Frontend Build

Tools

  • CMS Setup